Juan Galocha and humanized beauty

22 de November de 2015

 

 

Telademoda

Reportage: De la Fuente

 

We are in Sevilla de Moda, the most important fashion school in Andalusia. And we are with Juan Galocha (juangalocha.es), one of its professors, enjoying a welcoming autumnal light. “If I weren’t a professor in this school, I wouldn’t do what I do. The fact of being surrounded by this arquitectonic atmosphere inspires me. I’m inspired by the light, whiteness, pure and clean lines”. Juan Galocha is from Mairena del Alcor and next Friday, at 6:30pm, presents his third collection in Fibes, inside of Sevilla de Boda: “Women to fall in love with”.

 

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“Women to fall in love with”, “those who know how to bring out the best of themselves to win who they love”, recreates again the style of the 1950s. “The time when the woman has been more beautiful –says Juan- more beautiful and more feminine, despite the paradox of dressing with very sober clothes, but with materials with a great fall. Balenciaga was her main defender and the first one for me, but also Dior, Gianfranco Ferré and now Armani”.

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“It is true that my collection of party, cocktails and ceremony clothes is inspired on lines and volumes of the 1950s, but with a modern twist. They are jacket suits, coats, dresses, layered skirts… in satins, dupioni and brocades”. Sara Palacios is dedicated to bring them to life to telademoda.com, with the style and fascinators of Manuel Eslava.

 

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“I am a person who investigates in the world of fashion, creating beauty, because fashion is beauty, but a humanized beauty, not “fashionvictim”. Most people don’t stop to think what suit them. They let themselves go by a serie of icons, which in the case of Olivia Palermo seems right to me, but in others like Lady Gaga I don’t consider it as a model to follow.

 

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Until today, Juan Galocha count on an atelier in 23 of San Bartolomé street, in Mairena del Alcor, but he is expecting to open another in Seville. “Dressing well is dressing clothes that suit you, making the most of you and matching clothes with your mood. But clothes, above all, have to help us to bring out the best things of ourselves, because beauty comes from the inside”.

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Juan Galocha is sure that the constant come and go of designers from one main Haute Couture house to another is due to the fact that fashion has become too mercantilist. “To create, the designer needs time and space, a pause. It it impossible to work with stress and, obviously, with that pressure people end tired”. But what he agrees with is the “boom” of main designers making collections to, for instance, H&M. “It is positive, because they approach beauty to the people with low purchasing power”.

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