Reportage: © Nieves Sanz
Seeing Lupe de la Villa and her daughter Paula Belmonte I have reminded a quote from the philosofer’s Jean-Paul Sartre which says: “Happiness is not doing what you want but wanting what you do”. Indeed, these two women can be seen happy surrounded by tiaras, crowns, applicatios and bouquets for “their” brides. The real protagonists of such a special day that they will remember as one of the bests of their lives.
Rocío Martínez Sobrino has come to pose as a “model” for Nieves’ camera and mother and daughter multiply themselves in order to get everything set in perfect condition. They are so perfectionist that they don’t miss a thing. Lupe de la Villa is a psychologist specialized in addictions and she love her job, but she hold to her creative dream when life handed it to her on a plate. Now this woman from Huelva is an expert in conciliate one and another.
And the chance came when her daughter Paula married. Carmen Maza and Ana Rojas were the authors of the wedding dress, but Lupe also took part when she added her delicate applications and conclude with her tiara and her bouquet. Everything was handmande; in other word, everlasting. From that moment they colaborate not only with Carmen Maza and her daughter Ana Rojas, but also with Paloma Cerezal, Antonio García and Iván Campaña.
To this tandem that is determined to have the brides using up style in their special day, Paula Belmonte, corporate lawyer and economist, is the comercial part of the brand, but also who goes with the brides and helps them to interpret what they want. She is who, after requesting a meeting on the 679099730 beforehand (better six months in advance) receives people in the “showroom” of Constitution Avenue, number 9, 1º B of Seville.
Tiaras, diadems, gully crowns and half wreaths that come from the imagination of Lupe de la Villa can be modified in applications and colours by the bride. “They come with a photo or a sketch and we make an exclusive desing. I mix the materials and it is a slow procedure, because from one step to another there is work to be done: to dry, to polish, to give the terminations…”.
Desings of Lupe de la Villa Hadmade have a romantic and distinguished halo. “I never want to see anything from other designers because I contaminate myself. I usually employ dusty colours, but I also like vivid colours on the bride, increasingly trendy”. We can follow Lupe de la Villa Handmade on Instagram (https://www.instagram.com/lupedelavilla/) and Facebook (https://www.facebook.com/Lupe-de-la-Villa-Handmade-185763538291189/?fref=ts)