12 de October de 2013
Going to the hairdresser is the current escape from the madding crowd; it is doing homage not only to the body but the soul. However, for that you have to go to a one of those temple of the beauty where they really passionate about the customer; where the customer is the only one and deservers all the attention. In Twenty One by Esther Llongueras (http://estherllongueras.com) lead by flag this philosophy that has made them grow in all Spain, where they have 21 establishment (in Seville, in Luis Montoto, 85, street), two administrative offices and a Training Center.
The architect of this emporium is Esther Llongueras, who is about to meet the three decades in the direction of one of the most prestigious hairdresser chains nationally and internationally, first like vice-president of the ‘Grupo Llongueras’ and currently like the president of her own firm, Twenty One by Esther Llongueras. She says that the concepts that define her company are the customization, the quality and the wellness. And it is true because you walk into any of her centers and you let yourself be enveloped by an atmosphere so relaxed that even invites to the confidences.
But to fell comfortable you have to trust in the professional who will give you a makeover or advice about the cut that best suits you. Because of that, Esther Llongueras is surrounded by the best of each house. “Our demanding entrance tests guarantee the choice of the best candidates. We care about quality. We have a training school for all our staff”. Of course, she leads by example. Throughout her career, she has always alternated her work with studying, she has never stopped to renew herself and to discover all the secrets of the business and commercial world.
It is usual to see stylist advisers and makeup artist of Twenty One by Esther Llongueras taking part in fashion shows, photo shootings and technical shows around the world; that is, they move freely and familiarity in the world of trends when they have to advise clients of different styles. An important assent in a time when the infiltration take control of people who do not value the importance and the effort of a professional, always in continuous training.
The beauty and aesthetic have for Esther Llongueras an important place in her company and her salons, enabling each of their cubicles with the best technology and elements that guarantee a real well-being. But, in my opinion, the most important thing is that they have a group of professionals that, continuously, are trying and testing all the products that appear on the market. They do not work with a regular firm, but which offer the best and the most healthy for the hair and the skin. And, when you least expect it, you may see a “Mistery Shopper”, a customer “muffed up”, that later account the treatment received.
It is true that they do not give an hour and, although it is contradictory, is for not waste our time. They never know how long can take the service to a customer, because when the things are done with care and dedication, the clock does not exist. In that moment, you are the only one and you are immersed in that bubble of relax where you forget your daily problems and contingencies. Take care of the customer is above any trade agreement. Then, and I think that is also an added value of the company, they teach you to get ready your hair at home and they do it in a way so simple that even the unskilled people like me can learn.